Privacy Policy

Last Updated: 2023-07-11

This website ("Site") is owned and operated by Simplesense, Inc. ("we," “us,” or "Simplesense"). This privacy policy ("Policy") describes how we may use and disclose certain information that may identify you as an individual or is reasonably associated with you (“Personal Information”) and describes the rights you have with respect to such Personal Information. We may collect Personal Information about you through your use of the Site, or through our relationship with you. This Site is hosted in the United States and is generally intended only for users in the United States. If you are accessing our Site from outside the United States our privacy practices will be governed by a country or region-specific privacy policy for the applicable Simplesense website for that country or region.

By using our Site, clicking a checkbox, or providing Personal Information to us, you consent to the collection, use, and disclosure of your information as described in this Policy.


Downloading Documents; Contacting Us:

When you choose to download documents or use a “contact us” function, we may collect certain Personal Information required for this purpose . For such activities we collect the following categories of Personal Information from you or from our service providers:

  • Identifiers such as name, email address, phone number, country, industry, company name, and role/title when you register with us or use tools available through the Site
  • Professional information if you download certain whitepapers, reports, or newsletters, in which case you will need to provide your company name, job title, professional areas of interest, your industry, and the types of newsletter to which you wish to subscribe.


When you visit or use the Site we may obtain Personal Information automatically from you or your browsing activities on the Site. For such activities, we collect the following categories of Personal Information from you:

  • Internet activity, such as your browsing activity on the Site, links you click on the Site, referring URL, geolocation data, timezone, screen resolution, operating system name and version, device manufacturer and model, language, and Internet browser type and version.


We use Personal Information for the following business and commercial purposes:

We use identifiers, characteristics of protected classifications, professional or employment related, and education information to:

  • provide you with requested information or services;
  • respond to your requests or questions;
  • enforce our Terms of Use or this Policy;
  • for security purposes to protect us, our affiliates, and our customers;
  • comply with court orders, law enforcement requests, or other legal requirements;
  • market to you; and
  • improve our products and services.

We may use financial information to pay our vendors and contractors.

We may also use geolocation data for our business purposes, such as data analysis, audits, and improving our services.


For business and commercial purposes, Simplesense may disclose the following categories of Personal Information to assist Simplesense with a variety of business and commercial functions:

  • Identifiers such as your name and email address.
  • Internet or other electronic activity information such as network activity information, browsing history on the Site, search history on the Site, and your interaction with an advertisement.
  • Geolocation data.

Such functions may include hosting our Web servers, analyzing data, counting ad impressions to unique visitors, detecting security incidents, protecting against malicious, deceptive, fraudulent, and illegal activity, providing legal, accounting and marketing services, customer relationship management services, processing payments, and providing other support services.


  • Vendors. We may share Personal Information with our vendors who perform business functions and services on our behalf, such as the provider of Simplesense’s customer relationship management solution and other vendors who host our Web servers, analyze data, and provide legal, accounting, marketing, and support services.
  • Regulatory Authorities.  As required or appropriate by law. We may disclose Personal Information to regulatory authorities, government authorities, law enforcement, or courts to comply with applicable laws, the service of legal process, or if we reasonably believe that such action is necessary to (a) comply with the law requiring such disclosure; (b) protect the rights or property of Simplesense or its affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of the users or the public.
  • Business transfers. We also may disclose or transfer Personal Information to a recipient in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).


We may collect Personal Information using tracking technologies in a variety of ways, including:

  • Pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of Site users and email recipients, market our services to you, measure the success of our marketing campaigns and compile statistics about Site usage and response rates.
  • Analytics: We use cookieless third-party analytics providers such as Simple Analytics on the Site. Simple Analytics uses tracking technologies to collect and analyze information about use of the Services and report on activities and trends. You can learn about Simple Analytics’ practices by going to 


We do not knowingly collect Personal Information from children under 16 years old, and we do not "sell" or "share" (as those terms are defined under applicable California privacy laws) the Personal Information of children under 16 years old. If we become aware that we have received or collected Personal Information about a child under 16 years old, we will delete that Personal Information as soon as possible.


This Policy does not address, and we are not responsible for, the privacy practices of any third parties, including any third party operating any site or service to which the Site links.


We use organizational, technical, and administrative measures designed to protect Personal Information within our organization. Unfortunately, no data transmission or storage system is 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.


We keep your Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained. The criteria used to determine our retention periods include (i) for as long as we have an ongoing relationship with you; (ii) as required by a legal obligation to which we are subject to; or (iii) as advisable in light of our legal position (such as in regard of applicable statutes of limitations, litigation, or regulatory investigations).

We may delete Personal Information for inactive accounts from our database, subject to any applicable legal or regulatory obligations. Furthermore, we may delete Personal Information from our database at any time and without providing any reason.


We may occasionally update this Policy. When we do so we will revise the “last updated” date appearing at the top of this page. If we make material changes to this Policy, we will post updates here for your review. We will also take other steps as necessary depending on the nature of the changes, including obtaining your consent or providing you with the opportunity to delete your Personal Information where required by local data protection laws.


Subject to certain exceptions detailed in the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”) and other applicable laws and regulations, if you are a California resident you have the following rights in relation to your Personal Information:

Right to Know and Access. The right to request access to your Personal Information, including (a) the categories of Personal Information we have collected, (b) the categories of sources from which we have collected your Personal Information, (c) the business or commercial purpose for collecting, selling, or sharing your Personal Information, (d) the categories of third parties to whom we disclose Personal Information, and (e) the specific pieces of Personal Information we have collected about you;

Right to Deletion. The right to request deletion of your Personal Information; however, to the extent permitted by applicable law, we may be required to retain some of your Personal Information, and certain Personal Information is strictly necessary in order for us to fulfill the purposes described in this Policy; and

Right to Opt-Out of Sale. The right to opt-out of the "sale" or "sharing" of your Personal Information (as such defined under applicable California laws), if applicable. If we have sold your Personal Information, you also have the right to request information about the Personal Information about you that we have "sold" or "shared" and the categories of third parties to whom the Personal Information was sold or shared.

Right to Correction. If we maintain any inaccurate information about you, request correction of that inaccurate Personal Information;

Right to Limit Use of Sensitive Personal Information. For sensitive Personal Information that we collect, request that we limit our use of your sensitive Personal Information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such goods or services and as otherwise authorized under applicable laws; and

Right to non-discrimination. the right not to be subject to discriminatory treatment for exercising their rights under the CCPA

Exercising Your California Consumer Rights. Should you wish to exercise the rights as detailed above, you may contact us by phone at 718-618-4939; or email

Categories of Personal Information Collected. The CCPA/CPRA requires that we identify the categories of information we have collected about you in the preceding twelve (12) months.  Please see The Personal Information We Collect About You section above for these categories.

Sale or Sharing of Personal Information. Simplesense does not “sell” Personal Information as contemplated by the CPRA, nor do we knowingly sell the Personal Information of minors under sixteen (16) years of age.

Verification. In order to verify a request from you exercising your rights, you will need to send an email referenced in the “Exercising other California consumer rights section” above providing (i) your legal first and last name, (ii) email address you use to correspond with Simplesense, (iii) describe your relationship with Simplesense, and (iv) provide the state you currently reside in. If we are unable to verify your identity using the above information, we may request additional information for this purpose, or reject your request.

Requests from other authorized individuals. If you authorize another person or agent to make a rights request on your behalf, please have the authorized agent call 718-618-4939 to verify the authorization before processing the request. To complete the authorization, your authorized person will need to submit documentation evidencing the authorization to make the request on your behalf and the person will need to verify their identity with Simplesense. Documented evidence of authorization must be a signed power of attorney or other similar document establishing the designated person’s right to act on your behalf.

California "Shine the Light" law. California Civil Code Section 1798.83, also known as California's "Shine the Light" law, permits residents of California to request certain details about information we may disclose to third parties for direct marketing purposes. If you are a California resident and would like to request this information, please contact us in accordance with the “Contact Us” section below.

Do Not Track Signals. Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our Site does not recognize “Do Not Track” browser signals.

Global Privacy Control. We have implemented a means to respond to the Global Privacy Control as required by the CPRA.  We utilize our consent management platform (One Trust) to process Global Privacy Control signals and, when recognized, treat such signals as a request to “do not sell or share my personal information.”


Simplesense does not sell personal information within the meaning of Nevada law. Nevada residents may email questions regarding Simplesense’s practices relating to personal information to


Simplesense utilizes Standard Contractual Clauses and other applicable transfer mechanisms for data transfers from data controllers in the European Union to processors established outside the European Union or the European Economic Area, where appropriate.’

Should you have any questions about this policy or any content herein, please contact